Every missed call is a customer you never knew you lost. We built LucraLab because service businesses deserve AI that actually does what it says — and nothing more.
Service businesses — HVAC, painting, dental practices, plumbing — generate most of their revenue from inbound calls. And they miss a staggering number of them. Not because they don't care. Because the owner is on a job site. Because the front desk is with a patient. Because it's 7 PM on a Tuesday.
We watched AI tools promise to fix this and then create a different problem: AI that hallucinates availability, books phantom appointments, replies to reviews with the wrong name, and calls leads who never asked to be called.
LucraLab is the answer to both problems. We answer every call, reply to every review, and follow up every lead — and we only act on what's actually real.
MIT Lead Response Management Study
Every LucraLab product runs on a single rule: only act on what's real. It sounds obvious. Most AI ignores it.
A missed call is a missed customer. Rune picks up every call, qualifies the caller, and books only confirmed appointments — no phantom slots, no guessing.
78% of customers won't book below 4 stars. Gleam replies to every review in your voice, extracts the phrases customers use about you, and turns them into monthly Google Business Profile posts — feeding the AI engines that decide who gets recommended.
The first business to respond wins 7× more often. Flint calls within 5 minutes of form submission — by voice, identifies as AI, and books the ones who fit.
Founder & CEO · Seattle, WA
LucraLab is founder-led and built in Seattle. James started the company after watching small service businesses — the kind that run on referrals and phone calls — lose customers they never knew were there.
The insight was simple: these businesses needed AI that was honest about what it knew and what it didn't. Not AI that sounded confident and got everything wrong. The build started with that constraint and everything else followed from it.
LucraLab currently serves dental practices, HVAC companies, painters, and owner-operated service businesses across the US who can't afford to miss a call — and can't afford an AI that lies.
Book a 20-minute demo. We'll map out exactly what Rune and Gleam would do for your specific practice — and lock in your category before your competitor does.
Book a Demo →No long-term contracts · Cancel anytime · We configure one Rune per business category, per metro area