A LUCRALAB PRODUCT  ◆  AI RECEPTIONIST FOR ORTHODONTIC PRACTICES

You Didn't Build This
Practice To Answer Phones.

Rune is an AI phone receptionist that handles every call, qualifies every lead, and books the consultation — while you're chairside. 24/7, under 60 seconds, no staff required.

See It In Action → How It Works ↓
✓ Answers In Under 60 Seconds ✓ Books Consultations Into Your Calendar ✓ HIPAA-Compliant · BAA Included
One Tuesday at Cascade Orthodontics

Every Caller. The Right Handling. Nothing Faked.

A new patient. An existing one with a problem. A scam call. A personal call to the doctor. Watch how Rune routes each — using the tools, never the imagination.

The Mechanism

Different caller. Different tools. Same rule: Rune asks first, speaks second. Anything Rune says about your customer is something a tool just confirmed.

🧪 In testing: real-time insurance verification during patient calls — Rune gathers coverage, carrier, and plan details mid-call so your front desk has everything before the consultation is confirmed. Currently running with select orthodontic practices. Apply for early access →

Four Callers. Four Different Right Answers.

Built so your phone line never lies on your behalf.

PMS Integration — Coming Soon

Rune + Your
Practice Software.

Rune is building direct integration with the orthodontic practice management systems your team already uses — so scheduling is smarter and your front desk has more context on every call.

Dolphin Management Ortho2 Edge Ortho2 ViewPoint Tops

Powered by Sikka ONE API · 400+ practice management systems · Integration launching soon — not yet live

Your AI Receptionist — Built On Trust

Three Promises We Don't Break.

Every other AI receptionist optimizes for sounding human. We optimize for telling the truth.

Verified Actions

When Rune says it, Rune did it.

When Rune says "I've sent your message," the message has been sent — confirmed by the tool, not guessed by the model. If a tool fails, Rune tells the caller honestly and offers a backup plan.

Screened Transfers

Briefing first. Ringing second.

Rune screens every caller, briefs you with their name and reason, then lets you decide: take it or let Rune handle it. No cold rings. No dump-to-voicemail. You're always in control.

Tuned For Your Trade

Speaks your industry, not corporate-AI.

An orthodontic receptionist knows the difference between a new patient consultation, a records appointment, and a routine adjustment. Rune speaks your practice's language — Invisalign inquiries, retainer issues, payment plan questions — because it's configured for your vertical, not a one-size-fits-all script.

The Honesty Gap

When Things
Go Wrong.

This is where trust is built — or destroyed. Watch what happens when an owner declines an inbound call.

✗ Other AI Receptionists
Owner declines the call ↓ 2 seconds of dead air ↓ AI says nothing or makes something up ↓ Caller hangs up confused
✓ LucraLab Rune
Owner declines the call ↓ "James isn't available right now — can I take a message or book a time that works?" ↓ Caller hangs up with a confirmed next step
HONEST

We Built Rune Around One Rule:

"Your AI should never tell your customers something it can't prove. When Rune books an appointment, the appointment exists. When Rune sends a message, the message was sent. When Rune says it can't help, it tells them why and gives them a real alternative.

This is what we mean by Honest AI."

ALSO FROM LUCRALAB

Gleam closes the loop.

Rune answers the phone. Gleam turns 5-star calls into 5-star reviews — automatically.

Learn About Gleam →
Common Questions

Frequently Asked.

How does an AI receptionist work for an orthodontic practice? +

Rune answers your practice phone 24/7. It greets callers in your practice name, answers common questions about Invisalign, braces, consultations, and adjustment appointments, checks your calendar, and books the visit — all without a human on the line. Scam and sales calls are identified and ended in seconds. Existing patients asking for the doctor are screened, the doctor is briefed privately, and the call is handled cleanly whether you take it or not.

Is Rune HIPAA-compliant for orthodontic practices? +

Yes. Rune is HIPAA-aware and a Business Associate Agreement (BAA) is included for all orthodontic practices at no extra cost. Rune does not store or transmit protected health information beyond what is necessary to route the call and log the interaction securely.

Does Rune integrate with Dolphin Management or Ortho2? +

PMS integration with Dolphin Management, Ortho2 Edge, and Ortho2 ViewPoint is currently in development via the Sikka ONE API. This integration is not yet live — but when it launches, Rune will be able to cross-reference your schedule and patient records in real time during calls. Join the early access list to be notified at launch.

What happens when a caller asks something Rune doesn't know? +

Rune is honest by design. If it doesn't know the answer — treatment pricing, a specific appointment slot, a clinical question — it says so clearly and offers to take a message or connect the caller with your team. It never makes up information, fakes availability, or confirms appointments it hasn't actually booked in your calendar.

Does Rune require a long-term contract? +

No. LucraLab operates month-to-month with no long-term contracts. You can cancel any time.

Ready To Stop Missing Real Leads?

Call the number below and talk to Rune right now — live, on the phone, exactly as your customers will hear it.

Talk to Rune Live →
✓ No Contract ✓ Setup In 48 Hours ✓ Works With Your Existing Number

Evaluating options? See our honest Rune vs. Orthia AI comparison →