Rune live · Gleam live · Flint coming soon

AI RECEPTIONIST FOR ORTHODONTIC PRACTICES. A FULL SCHEDULE STARTS WITH ANSWERING EVERY CALL.

Orthodontic practices miss 20–30% of new patient calls. Rune answers every call, 24/7 — qualifying leads, booking consultations, and capturing insurance details before your front desk even arrives in the morning.

$5K–$6K avg. orthodontic case value
1 in 3 calls missed after hours
Up to 40% more consults with 24/7 coverage
Scroll
Beat 01 · The review
A patient left a 3-star complaint.
“The scheduling was a mess.”
Gleam drafted a reply in 6 minutes. You approved it. It posted.
97% of patients read reviews before choosing an orthodontic practice. 56% change their opinion based on how a practice responds to reviews — not just the rating, but the reply.
Source: BrightLocal Local Consumer Review Survey, 2026
★ ★ ★ ☆ ☆Mon 7:14 PM
“The scheduling was a mess. I won’t be coming back.”
“Hi Sarah — I’m sorry your visit didn’t go as planned. We’d love the chance to make it right. Please reach out directly and we’ll take care of you.”
Draft ready for your approval23 min after posting
Beat 02 · The phone
Your phone rang at 6:45 PM.
Nobody answered.
That was a $5,000–$6,000 orthodontic case.
(Average orthodontic case value: $5,000–$6,000 — American Association of Orthodontists)
Inbound call6:45 PM
StatusMissed
ResultVoicemail — they called your competitor
Rune Picks Up.6:45 PM
StatusAnswered · 0 rings
QualifiedTreatment interest · age · insurance carrier
ResultAppointment booked — Tuesday 2 PM
While you were mid-case.
📞 Call (253) 340-8863 — hear Rune answer live
Beat 03 · The race
The first practice to respond wins the new patient 7x more often.
The average orthodontic practice takes 42 hours.
That gap is what Flint closes. Every time.
Source: Harvard Business Review · Oldroyd, McElheran, Elkington (2011)
New patient inquiry submitted9:00 PM
→ Competitor replied9:00 PM
→ You replied9:00 AM next day
The LucraLab Suite

THREE AIS. ONE RULE.

Gleam. Rune. Flint. Each one built to do one thing exactly right — and tell you the truth when it can't.

Most orthodontic practices pay $50,000–$80,000 a year for a front desk that can only work 9 to 5. Rune and Flint work every hour your patients are awake.

Live
Review Auto-Reply

Gleam

Your reputation grows while you sleep.

Gleam drafts a reply to every Google review in your voice, referencing what the review actually says. You approve in two taps. It posts — never referencing a patient's name, treatment (braces, Invisalign, retainers), or any protected health information. 56% of patients change their opinion of a practice based on how it responds to reviews (BrightLocal, 2026). Gleam makes every review get a real, human-feeling response — without you lifting a finger.

See Gleam for orthodontists →
Live
AI Receptionist

Rune

Every call answered. Every lead qualified.

Rune picks up every call — during procedures, consultations, and after hours — qualifies new patients by treatment interest (braces, Invisalign, retainers), patient age, and insurance carrier, then books them directly onto your schedule. Only confirmed, pre-screened consultations reach you. BCG's 2026 survey of 13,353 healthcare consumers found that 46% prefer AI-assisted scheduling. PMS integration launching soon: Cloud 9, Dolphin Management, Ortho2 Edge, Ortho2 ViewPoint, Tops.

HIPAA-compliant by default. BAA available for all orthodontic clients.

🧪 In testing: real-time insurance verification during patient calls — Rune gathers coverage, carrier, and plan details mid-call. Currently running with select orthodontic practices. Apply for early access →
See Rune for orthodontists →

Or experience it right now — (253) 340-8863. Rune will answer.

Coming soon
New Patient Response

Flint

The moment they submit, Flint fires.

A new patient submits your free consultation request at 9:47 PM. You're done for the day. Flint calls them at 9:51 PM — identifies itself as AI, gathers treatment interest, patient age, insurance carrier, and preferred consultation window, then books them directly into your PMS if they're a fit. You start your morning with a confirmed consult already on the schedule. MIT research: you're 100x more likely to qualify a new patient at 5 minutes than at 30. Consent-first by design.

HIPAA-compliant stack. BAA available for all orthodontic clients.

🧪 In testing: Flint gathers insurance details, carrier, and coverage during the new patient call — so your front desk has everything before the consultation is confirmed. Currently testing with select practices. Apply for early access →
Join waitlist →

PMS Integration — Coming Soon

Cloud 9 Dolphin Management Ortho2 Edge Ortho2 ViewPoint Tops Dentrix Eaglesoft Open Dental

Powered by Sikka ONE API · 400+ practice management systems · Integration launching soon — not yet live

AI THAT CONFIRMS
BEFORE IT ACTS.

Every action our AI takes is grounded in verified data — not assumptions.

Rune reads the calendar before confirming any appointment — no phantom bookings, no wasted meetings.

Gleam reads the actual review before posting any reply — no wrong names, no recycled copy.

Flint calls within 5 minutes, identifies as AI, qualifies the lead, and books only if there's a real fit.

This is what reliable AI looks like in practice:

Most AI says
"Your appointment is confirmed for Tuesday at 2pm."
Rune says
Calls the calendar tool. Reads the slot back. Then confirms.
Most AI says
"Thanks Sarah for the kind words!" (the review was from Mike)
Gleam says
Reads the actual review. References real details. Posts.
Most AI says
"I'll have someone follow up with you shortly." (Nobody ever calls.)
Flint says
Calls within 5 minutes. Identifies as AI. Asks the qualifying questions. Books if they're a fit — or ends the call honestly if they're not.

YOUR COMPETITORS ARE
ALREADY DOING THIS.

AI receptionists and review management tools are already running at orthodontic practices in your market.

First-mover advantage compounds. Every month a competitor runs this system, they're booking new patients you didn't know you were losing.

Harvard Business Review: the first practice to respond wins the new patient 7× more often. The average orthodontic practice takes 42 hours. Flint responds in 5 minutes.
BCG 2025: AI leaders achieve 2× higher revenue growth and 40% more cost savings than those who don't.
BrightLocal 2026: patients are 2× more likely to book a practice with 50+ reviews and active responses.

Book a 20-minute demo. We'll map out exactly what Rune and Gleam would do for your orthodontic practice — and lock in your spot before your competitor does.

⚠ Limited availability
We work hands-on with every practice during setup. Currently accepting 3 new practices this month. Once full, the next opening is next month.
Book a Demo
or call (253) 340-8863 — Rune answers 24/7
No long-term contracts · Cancel anytime · We don’t sell or share your data

ORTHODONTIC AI — COMMON QUESTIONS

Is LucraLab HIPAA-compliant for orthodontic practices?
Yes. LucraLab is fully HIPAA-compliant and includes a signed Business Associate Agreement (BAA) with every plan. Your patient data is encrypted, access-controlled, and handled in compliance with HIPAA requirements. Gleam never references a patient's name, treatment, or any protected health information in review responses.
Does LucraLab integrate with Dolphin Management or Ortho2?
PMS integration with Cloud 9, Dolphin Management, Ortho2 Edge, and Ortho2 ViewPoint is in development via the Sikka ONE API (400+ practice management systems). Integration is not yet live — join the early access list to be notified at launch.
How many new patients can an AI receptionist bring an orthodontic practice?
Orthodontic practices typically miss 20–30% of inbound calls. With Rune answering every call 24/7, those missed consultations convert to booked appointments. At an average orthodontic case value of $5,000–$6,000, even a few additional cases per month produces significant revenue lift.